This post may include affiliate links from which we may earn a small commission at no extra cost to you. Read our full disclosure for details.

Instagram is the go-to platform for brands because it’s dynamic, fast-paced, and highly competitive, offering plenty of business perks. A trendy and thoughtful Instagram strategy can help you drive traffic, make sales, and build a loyal community of followers.

Using Instagram for fashion isn’t just about setting trends. Your strategy should not only attract your target audience but also spark conversations, share experiences, and promote your brand’s lifestyle. The best part is that Instagram has plenty of useful tools to help fashion brands raise awareness, connect with their audience, and drive sales.

Here are some ideas to consider for your Instagram feed content to make it stand out:

Fashion brands, big and small, are using the Instagram carousel feature effectively. This trend allows you to creatively incorporate multiple photos and videos into a single post, which is great for introducing new collections or product lines. The ability to share multiple images and videos in one post means you don’t have to bombard your followers with back-to-back posts, allowing more flexibility and avoiding spam.

Whether you’re launching a designer shoe boutique or a new denim collection, sharing multiple product pictures in one post can significantly boost interest and sales.

While images are commonly used on Instagram, videos are becoming incredibly popular. According to eMarketer, even though pictures typically get more engagement, video engagement rates on Instagram are rising faster. HubSpot also found that around 64% of users are more likely to buy a product after watching a video of it. Therefore, showcasing your fashion products in videos can really enhance your returns.

Many fashion brands are using videos on Instagram to show behind-the-scenes clips from events, photoshoots, and shows. There are countless creative ways to use Instagram videos for your fashion brand.

Forbes points out that since your audience is often multitasking, your videos should be less than 30 seconds to maintain their attention. There are plenty of ideas to explore, and with access to various software and apps, improving your video quality and adding branding elements like logos has never been easier.

Instagram feeds are full of amazing posts from different fashion brands competing for attention. It’s challenging to stand out, but video content is becoming increasingly popular on Instagram. This means you can experiment with your content and edit your footage to fit your feed, sharing even more fashion videos with your followers.

Instagram Stories GIFs are a hot new trend. You can create your own unique GIFs for your fashion business, which helps add personality to your stories, boosts brand awareness, and drives more engagement and traffic to your account. Use these GIFs to inject a fun branded element into all your stories and content.

Many popular Instagram trends are started by influencers who find creative ways to express themselves and attract new followers. Currently, collages are a big trend on Instagram Stories and feeds. If you’re a growing fashion brand looking to increase engagement and followers, give these tips and trends a try.

Creating top-quality Instagram content is easier than ever, and you can always seek additional help outside the app.

Disclosure: For full transparency, DIYactive.com may earn compensation for certain featured reviews or links on this site. View our full disclosure for more information.